PUMA Group has announced the appointment of former adidas director managing editor, Benoît Menard, as their new head of marketing communications.
Menard has seventeen years work experience in communication, sport and digital marketing. He began his career as business and marketing manager at Fédération Française de BasketBall in 2003 before becoming an independant counsultant in 2005. He then spent five years as new media and social network manager at Canal+ before becoming brand manager at adidas in 2013.
PUMA SE is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Bavaria, Germany.