Boots hires new director of brand and communications

Adam Zavalis, UK marketing director at Aldi, has been appointed by Boots UK as director of brand and communications.

Zavalis will join the health and beauty retailer at the end of February and report to UK marketing director Helen Normoyle. Before Aldi, he worked agency side, spending eight years as group account director at McCann Erickson. Since Zavalis joined Aldi in April 2013, the supermarket has roughly doubled its market share of UK groceries from about 3.7% to 7.5%. Zavalis has been responsible for launching a series of campaigns, including three years of Christmas ads featuring popular mascot Kevin the carrot.

Boots UK, trading as Boots, is a health and beauty retailer and pharmacy chain in the United Kingdom, Ireland, other territories. The parent company, The Boots Company Plc, merged with Alliance UniChem in 2006 to form Alliance Boots.