Tire company Continental Tire has hired Roberto Polanco as their new communications and PR manager in Spain.
Polanco began his career as assistant brand manager at Levi Strauss & Co. before joing PRISA as an editor in 2004. Two years later he moved to Corden Press where he was in charge of the communication department until 2012 where he managed marketing for BMW Group España. Most recently he was communications manager at Alphabet España.
Continental AG, commonly known as Continental, is a leading German automotive manufacturing company specialising in tyres, brake systems, interior electronics, automotive safety, powertrain and chassis components, tachographs, and other parts for the automotive and transportation industries. Continental is based in Hanover, Lower Saxony, Germany. Continental is the world's fourth-largest tyre manufacturer.