Global e-commerce security tech firm FreedomPay has appointed Liesl Smith as senior vice president of marketing and communications.
Smith joins after nine months at Verifone, as VP of Europe for marketing and communications, where she applied indirect and direct B2B strategies across several growth markets including the Nordics, France, Germany and the UK. Prior to this she led global payments communications at Western Union across five countries including the UK, US and Australia.
She has also worked for the Federation of Small Businesses in the UK, representing the interests of 200,000 small and medium-sized businesses, including their views on Brexit. Before her move to PR and comms, she had an accomplished career at the BBC as a journalist, producer and award-winning newsroom editor.
FreedomPay is a market leader in providing secure e-commerce technology for lodging, gaming, retail, restaurants, stadiums and other hospitality merchants.