Banyan Tree Hotels & Resorts has appointed Bronwen Batey as it's new Regional Director for Marketing Communications in Europe.
Batey’s new role will expand to include the development of effective marketing opportunities for the hotels and brands via PR, Marketing Communications, Strategic Partnerships and Social Media. Employing an integrated approach across all promotional channels, she will manage and support the PR and marketing agencies in Europe, Middle East, Africa and the Americas, whilst continuing to lead the development of strategic partnerships on a regional and global basis.
Banyan Tree Holdings manages and develops resorts, hotels and spas. They have been listed on the Singapore Stock Exchange since 2006. Banyan began in 1994 with a single resort in Phuket and currently manages and/or has ownership interests in over 20 resorts and hotels, 60 spas, 70 retail galleries, and 3 golf courses. The company is best known for its Banyan Tree and Angsana brands. Banyan Tree’s business model comprises hotel investment, hotel management, spa operations, gallery operations, hotel residences, property sales, design and other services, and real estate hospitality funds.