Sara Amadei has been named head of PR & communication at Kering Eyewear in Milan.
She will manage globally the communication activities of the eyewear department, including such brands as Gucci, Cartier and Alexander McQueen. With the aim of ensuring a constant and adequate product visibility while enhancing the companies image, she will work closely with the various Kering Eyewear teams.
Amadei has gained over ten years of experience in PR and communication by collaborating with important PR agencies in Italy and abroad while managing international communication for various companies in different sectors, including ILLVA Saronno Holding SpA, Weber Shandwick and Burson-Marsteller.
Kering is an international luxury group based in Paris. It owns luxury brands including Gucci, Yves Saint Laurent, Balenciaga, Alexander McQueen, Bottega Veneta, Boucheron, Brioni, as well as Puma and Volcom in its Sport & Lifestyle portfolio.