Federal Republic of GermanyOetker Collection appoints Joelle Edwards-Tonks

Oetker Collection has announced the appointment of Joelle Edwards-Tonks as senior vice president of sales, marketing and communications.

In her new role, Edwards-Tonks will lead Oetker Collection’s global sales, marketing and communications operations, a new position representing the consolidation of these three fields into one tightly knit department. Since joining the Collection nine years ago, Joelle has played an instrumental role across the marketing, distribution, revenue management, sales & e-commerce and communications & digital strategy sectors. In 2018, she became a member of Oetker Collection Executive Committee, reinforcing her strategic role within the company.

Beginning her career in international communications before moving into the hospitality industry, she quickly grew into leadership roles in reservations & revenue management, sales, marketing and communications in renowned palace hotels in Paris and leading international hotel brands. A British national, Joelle is bilingual in French and will continue to be based in Oetker Collection offices in Paris.

Dr. Oetker is a German multinational company that produces baking powder, cake mixes, yoghurts, frozen pizza, pudding, cake decoration, cornflakes, and various other products. The company is a wholly owned branch of the Oetker Group, headquartered in Bielefeld. The company runs ten hotels under the brand Oetker Collection.

2019
Senior Vice President of Sales, Marketing and Communications
2018
Vice President Marketing & Communications
2013
Head of Marketing