Italian RepublicPiero Pracchi moves to Elica

Piero Pracchi has been picked as Italian kitchen manufacturer Elica's new CCO.

Leading the marketing team to maximize market share, sales and volumes Pracchi wil ensure the right organization, capabilities and structure for delivering it's operating plan and marketing objectives. He previously worked for the Indesit group, first as a product and innovation marketing manager, then marketing director for the UK and Ireland. He has held the position of CMO and senior director of brand & digital for Europe, the Middle East and Africa at Whirlpool.

Elica S.p.A. designs, manufactures, and sells a range of kitchen hoods and accessories in the European Union, America, Asia, and rest of the world. The company was founded in 1970 and is headquartered in Fabriano, Italy. Elica S.p.A. is a subsidiary of FAN S.r.l.

Chief Communication Officer
Chief Marketing Officer - Senior Director Brand & Digital Marketing
Marketing Director - UK and Ireland