Asics Europe has hired Robin Karakash to give its newly launched integrated marketing communications division a foot up against its rivals.
He joins the company in the newly-created role of director of integrated marketing communication EMEA. He has been tasked with leading the team and will report to Asics' vice-president of marketing EMEA, Björn Hamacher.
ASICS is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. In recent years their running shoes have often been ranked among the top performance footwear in the market.