Celebrity Cruises has brought in Cheapflights’ former global marketing lead, Sam Otter, as director of marketing and PR for the UK and Ireland.
Her new role at Celebrity Cruises will include all trade and consumer marketing and e-commerce efforts, including overseeing a substantial spend and support in cooperative trade marketing. The role works hand-in-hand with Celebrity Cruises’ director of guest and trade services, Kathy Barbrooke, and director of sales, Claire Stirrup, to ensure that trade partners have the tools, materials and insight to continue to grow their Celebrity Cruises sales.
Otter’s appointment as director of marketing and PR follows the departure of Toby Shaw in June 2017 after three-and-a-half years in the role. She will report to Celebrity Cruises’ UK, Ireland and Asia vice president and MD, Jo Rzymowska.
Otter has been global marketing director at Cheapflights since 2015. She has also held senior marketing roles with brands including, Virgin Holidays, O2 and Walt Disney Parks and Resorts.
Celebrity Cruises is a premium cruise line which was founded in 1988 by the Greece-based Chandris Group.