UK: Thoroughbred Breeders Association hires new PR Director

The Thoroughbred Breeders Association has appointed Lucinda Hird as Communications and Marketing Director, with effect from October 14.

Hird has served eight years in PR, communications and marketing, with stints at L Oreal, G4S and HSBC, where she helped with their eventing sponsorships and competitions. Recently, Hird has served the Hong Kong Jockey Club.

The TBA helps create confidence in the breeding industry – ensuring that it is well run, well administered, and has fair legislation in order to create the conditions for horse breeders to be able to run a successful and profitable breeding business.

Communications and Marketing Director
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