PR Essentials

Missed deadlines, unclear objectives, miscommunications and misunderstandings – these familiar blights of team work usually result in poor quality work, delivered late.

Where do you get your facts from?

The global risk landscape is changing. The effects of globalisation, digitalisation and technological disruption pose fundamental challenges.

Rapid changes in the communication environment challenge organisations around the globe. Many claim that mass media are losing their leading role in shaping public opinion and new approaches like content marketing are propagated.

Who are the individuals that help set the agenda for corporate communications in Asia Pacific?

The range of titles appearing in the world of corporate communications and public relations has never been broader or more diverse, and their invaluable contribution to both the study and practice of PR is testament to the profession’s devel