We all know reputation matters. While it takes years for a company or organisation to build up a good reputation, it can be shattered in just a few hours by poor leadership, faulty products, unethical behaviour to name but a few reasons.
In an age of social media overload, short attention spans and fake news, communicators spend a lot of time and resources trying to figure out the best way to get a message across – and what channel/platform/interface will have the most impact.
There may be strength in numbers, but a crisis can hurt a trade association just as much as a private company or other organisation. But by following five communications steps, associations can prepare themselves for the worst.
The International Trade Union Confederation is determined that no worker is left behind in the transition to a new economy.