In our experience, investors don’t use social media to access information on results or annual reports – the corporate website will always be their first port of call.
Digital and Data
The emergence of Big Data and Artificial Intelligence as factors in public relations work is exciting, as the promise each holds is substantial.
Imagine a whole stratum of the western population for whom politics and policy were once distant concerns – abstract concepts they did not feel really affected them.
Nothing beats a face-to-face meeting. But what do you do when your company employs 3500 managers around the world?
For businesses around the world, it is now a question of when rather than if a data breach happens.
Recent international research looks at widely-held reasons for and against trusting news on social media, ranging from valuing a broader range of views and opinions to a healthy scepticism towards clickbait headlines.
To state the understated, it’s been an eventful 18 months when it comes to the outbreak of cyber security attacks, data privacy violations and data breach issues.
You might be surprised how easily the techniques of digital marketing – from custom audiences to long tail keywords – can be effectively adapted into corporate communications.
One of the leading communicators in the tech space, Frank X. Shaw has helped lead the company through major transformations.