Whenever artificial intelligence and algorithms are the topic of conversation among communicators, the focus is usually on how these technologies will take over tactical activities – think of automated reporting, chat bots or big data analytics.
Digital and Data
As director of communications at Reddit, Anna Soellner communicates to and on behalf of 300 million active users spread across 138,000 different communities.
In our experience, investors don’t use social media to access information on results or annual reports – the corporate website will always be their first port of call.
The emergence of Big Data and Artificial Intelligence as factors in public relations work is exciting, as the promise each holds is substantial.
Imagine a whole stratum of the western population for whom politics and policy were once distant concerns – abstract concepts they did not feel really affected them.
Nothing beats a face-to-face meeting. But what do you do when your company employs 3500 managers around the world?
For businesses around the world, it is now a question of when rather than if a data breach happens.
Recent international research looks at widely-held reasons for and against trusting news on social media, ranging from valuing a broader range of views and opinions to a healthy scepticism towards clickbait headlines.