The emergence of Big Data and Artificial Intelligence as factors in public relations work is exciting, as the promise each holds is substantial.
Digital and Data
Imagine a whole stratum of the western population for whom politics and policy were once distant concerns – abstract concepts they did not feel really affected them.
Nothing beats a face-to-face meeting. But what do you do when your company employs 3500 managers around the world?
For businesses around the world, it is now a question of when rather than if a data breach happens.
Recent international research looks at widely-held reasons for and against trusting news on social media, ranging from valuing a broader range of views and opinions to a healthy scepticism towards clickbait headlines.
To state the understated, it’s been an eventful 18 months when it comes to the outbreak of cyber security attacks, data privacy violations and data breach issues.
You might be surprised how easily the techniques of digital marketing – from custom audiences to long tail keywords – can be effectively adapted into corporate communications.
One of the leading communicators in the tech space, Frank X. Shaw has helped lead the company through major transformations.
Trust – whether winning it, keeping it, losing it or winning it back – is an integral motivating factor in our lives and in the stories we tell each other about ourselves and about the organisations we belong to. But today, although the story arcs may stay the same, the main actors are very different. Technological innovations, social networks and big data are among the new cast members that have rebooted what we thought we knew about trust and communications, in the process raising the stakes considerably.
Does the GDPR spell the end of "spray and pray" outreach?