At a time when public opinions are proffered with only a casual consideration of accuracy, business communicators can make a big difference with evidence-based communication strategies.
Digital and Data
Anticipated changes in technology will disrupt businesses and pressure governments to rethink ways of working. One such major disruption is blockchain, which can facilitate mass collaboration and track all forms of transactions.
Where do you get your facts from?
What we see in our news feeds isn’t always the truth. In fact, it’s usually decided by a sequence of actions that for many of us remain a mystery: the algorithm.
Alan Soon keeps his finger firmly on the pulse.
The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers.
Unsure of your first steps onto Snapchat? Many big brands turn to young creative influencers to show them the ropes and help finesse their strategy. One such influencer explains the right approach to being snap happy.
WeChat is an integral part of everyday life in China. 762 million active users worldwide keep themselves informed via the app: that’s equivalent to nearly the entire population of Europe.
In today’s connected world, there’s scarcely a sector untouched by disruptors using digital to challenge established ways of doing business.
Can cutting-edge technology empower a human voice within an organization?