To state the understated, it’s been an eventful 18 months when it comes to the outbreak of cyber security attacks, data privacy violations and data breach issues.
Digital and Data
You might be surprised how easily the techniques of digital marketing – from custom audiences to long tail keywords – can be effectively adapted into corporate communications.
One of the leading communicators in the tech space, Frank X. Shaw has helped lead the company through major transformations.
Trust – whether winning it, keeping it, losing it or winning it back – is an integral motivating factor in our lives and in the stories we tell each other about ourselves and about the organisations we belong to. But today, although the story arcs may stay the same, the main actors are very different. Technological innovations, social networks and big data are among the new cast members that have rebooted what we thought we knew about trust and communications, in the process raising the stakes considerably.
Does rthe GDPR spell the end of "spray and pray" outreach?
noun, plural in form but singular or plural in construction | meta·da·ta | -'dā-tə , -'da also -'dä- \
The GDPR reinforces a wide range of existing rights regarding digital data and establishes new ones.
What is the GDPR?
Today’s best corporate sites challenge peoples’ perceptions and actively seek to influence stakeholders.
In October 2015, The Economist published its cover story about bitcoin and, more compellingly, the key technology that supports it: blockchain. (More later.)