Brands are an organisation’s most important intangible assets, and their management is absolutely critical.
Digital and Data
Relationships are hard work.
After the first giddy infatuation, for any relationship to succeed in the long run requires patience, compromise, give and take – and a reasonable, agreed-upon level of payment.
Personalisation offers brands loyal customers and improved response rates
When ANZ launched its first global enterprise social network, it was a major step forward to achieving its goal of being a leading social-enabled enterprise in financial services.
How can organisations choose the right data-analysis strategy to suit their personalisation needs?
A world tailored on your tastes, your body, budget and needs.
The 2017 European Communication Monitor shows that the strategic communication function is undergoing a fundamental transformation
Ask any communications director and they are not going to say that they want less personalisation.