With an enforcement date of May 25, this year's General Data Protection Regulations are forcing all of us to think again about the processes by which we handle data.
Digital and Data
Digital marketing technologies make corporate and B2B communications very efficient.
Brands are an organisation’s most important intangible assets, and their management is absolutely critical.
Relationships are hard work.
After the first giddy infatuation, for any relationship to succeed in the long run requires patience, compromise, give and take – and a reasonable, agreed-upon level of payment.
Personalisation offers brands loyal customers and improved response rates
When ANZ launched its first global enterprise social network, it was a major step forward to achieving its goal of being a leading social-enabled enterprise in financial services.
How can organisations choose the right data-analysis strategy to suit their personalisation needs?