The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers.
Digital and Data
Unsure of your first steps onto Snapchat? Many big brands turn to young creative influencers to show them the ropes and help finesse their strategy. One such influencer explains the right approach to being snap happy.
WeChat is an integral part of everyday life in China. 762 million active users worldwide keep themselves informed via the app: that’s equivalent to nearly the entire population of Europe.
A look at the businesses that are changing markets – and creating new markets
Can cutting-edge technology empower a human voice within an organization?
In recent years, changes in the labor market have resulted in many people deciding to try their luck creating startups.
Elaine Ng has played a key role in Royal Philips' transformation into a health technology company.
We often depict the digital workforce as something made up of futuristic individuals, mostly millennials, who intuitively make the most of technology and the freedom it purports.
First and foremost, successful communication on social media requires you to present your human side to your audience.