Social media needs to be an integral part of any communication strategy, but too many people rely on it for just for broadcasting their message instead of truly engaging.
Digital and Data
Internal communication strategies need to incorporate the challenges and opportunities of digital and social technologies much more than they used to do in the past.
Throughout her career, Gabriele Zedlmayer has been a passionate advocate for corporate citizenship and sustainability, most recently as vice president and chief progress officer, corporate affairs at Hewlett Packard Enterprises.
“Why don’t we create a big digital department in Communications?” asked a colleague during a seminar.
The world has seen an explosion of data collection.
Our world is changing – and so are we. Almost everything today is becoming digital, and that includes not only the way we communicate but also our behaviour as human beings.
The digital world today is one of radical overabundance: of devices, cloud services, apps and data. In fact, the amount of data accessed by each person is expected to reach a staggering 5,247 gigabytes by 2020.
In your job as digital prophet, where do you look for new trends and how do you choose which ones to champion?