“Why don’t we create a big digital department in Communications?” asked a colleague during a seminar.
Digital and Data
The world has seen an explosion of data collection. We are becoming ‘datafied’; our locations, behaviours, interests, patterns and interactions.
The digital world today is one of radical overabundance: overabundance of devices, cloud services, apps and data. In fact, the amount of data accessed by each person is expected to reach a staggering 5,247 gigabytes by 2020.
In your job as digital prophet, where do you look for new trends and how do you choose which ones to champion?
In the wake of the Snowden revelations, the EU’s new data protection reforms will be the source of scrutiny, not least by communication professionals.
Baidu.com's director of international communications on Baidu’s embrace of international markets, China’s digital landscape, censorship and more.
"Communicators will increasingly become technologists”: this succint summation of the future trajectory of corporate communications is by Jen Prosek, head of US corporate firm Prosek Partners.
Apps have shaped the way people experience the internet.
Gamification is by now a tried and trusted technique to engage audiences, whether customers or employees, in brand-building or marketing activities.