Employee Engagement

The International Trade Union Confederation is determined that no worker is left behind in the transition to a new economy.

At $69.4 billion, Shell’s acquisition of BG Group was one of five global deals valued at over $50 billion Dollars in 2015 and the seventh largest M&A transaction ever in Europe.

Many employees are increasingly finding themselves working in environments which involve short deadlines, constant change and increased work demands.

When aiming for external success with your employer brand, internal communication is the hidden champion.

Why?

Corporate governance systems exist to discourage self-interested behaviour.

How to recruit and retain the brightest minds? Focus them on the ultimate mission of global sustainability. They get to speak authentically about their work and in doing so they build trust with their peers.

For the past 15 years, I have lead communications and brand development at Atea. A year and a half ago, I also accepted the position as human relations director.

Companies are today being challenged to engage with stakeholders that do not fit the traditional template of investors, customers, employees and business contacts.

Do you trust your employees? Do you trust them enough to allow them to work from home?

A well managed employee communication strategy has a key role in crisis management and corporate communication demonstrates its strategic role in a crisis context.