Social media help to build brands as they support the widespread diffusion of opinions and messages among customers and stakeholders.
We live in an era of profound mistrust. Corporate misbehaviour and scandals affecting even the most august of institutions have eroded public faith in the leadership of large parts of civil society.
Logging onto some PR consultancy websites is likely to give you a limited idea of what internal communication is all about.
Two years ago, multinational software company SAP set about changing the way it communicated.
The last decade has witnessed the rapid advance of social technologies in our day-to-day lives.
At $69.4 billion, Shell’s acquisition of BG Group was one of five global deals valued at over $50 billion Dollars in 2015 and the seventh largest M&A transaction ever in Europe.
2016 is shaping up to be a year of the “angry voter” in the West, as evidenced by such phenomena as Donald Trump’s ascent through the Republican Party’s presidential nominating process in the US, the high poll ratings for a possible British exit (
Many employees are increasingly finding themselves working in environments which involve short deadlines, constant change and increased work demands.
Internal communication strategies need to incorporate the challenges and opportunities of digital and social technologies much more than they used to do in the past.
The intranet, as most communications professionals know it, has existed for around 20 years.
In many organisations, little has changed.