Internal communication strategies need to incorporate the challenges and opportunities of digital and social technologies much more than they used to do in the past.
The intranet, as most communications professionals know it, has existed for around 20 years.
In many organisations, little has changed.
Wind the clock back 10 or even 15 years and internal communications had clear, safe and obvious status, its own perfect niche in the organisational structure.
When aiming for external success with your employer brand, internal communication is the hidden champion.
Corporate governance systems exist to discourage self-interested behaviour.
When the word “internal communicator” comes up, most people in the business world don’t immediately think of the word “leader.”
In 1989, at the end of Cold War, Francis Fukuyama famously proclaimed the “end of history”. But looking at recent events around the world, it seems abundantly clear that history is alive and well and has a bright future.
Many of the existing studies on internal communication focus on performance issues. This is natural, since internal communication, like other communication investments, is expected to yield positive results.