In my career in marketing and communications, I have come across a fair few misconceptions about the right and wrong way to market legal firms. What follows is my attempt to dispel a few myths and suggest reality-based corrections.
Everyone knows the power of data. Now the European Parliament and Council is handing you the greatest reason ever to put that data to work.
Content marketing means coming up with unique and innovative content ideas that add value to the audience and reach the full potential of brand awareness.
While marketing communicators working in B2C have fully embraced online marketing as the primary communications channel – including but not limited to social media, SEO and video – their equivalents in B2B have been much more conservative.
Digital marketing technologies make corporate and B2B communications very efficient.
Personalisation offers brands loyal customers and improved response rates
How can organisations choose the right data-analysis strategy to suit their personalisation needs?
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
I have a question for you: how long will the world’s largest tobacco company still be making cigarettes?
Ask any communications director and they are not going to say that they want less personalisation.