Everyone knows the power of data. Now the European Parliament and Council is handing you the greatest reason ever to put that data to work.
Content marketing means coming up with unique and innovative content ideas that add value to the audience and reach the full potential of brand awareness. But what does that mean in terms of effective B2B communication?
While marketing communicators working in B2C have fully embraced online marketing as the primary communications channel – including but not limited to social media, SEO and video – their equivalents in B2B have been much more conservative.
Digital marketing technologies make corporate and B2B communications very efficient.
Personalisation offers brands loyal customers and improved response rates
How can organisations choose the right data-analysis strategy to suit their personalisation needs? What issues should be font of mind when they evaluate and purchase solutions?
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
This year, PMI launched a new manifesto with the aim of building a future on smoke-free products that will one day replace cigarettes.
Ask any communications director and they are not going to say that they want less personalisation.
Delivering personalised products and experiences can provide benefits for both the brand and the consumer.