Marketing

In 2012 and 2013, Aruba Tourism Authority (ATA) implemented a new system of content planning and distribution.

The world of branding is in turmoil.

Advertising is losing the strategic relevance it once had. Content marketing and storytelling are seen as the new keys to branding success.

Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run. A Chinese boy of six demanded, “Who is he?

Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run.

Luxury is the most emotional consumer product class. Luxury is also at the top of consumer product hierarchies, in terms of both price and quality. Its success is based on appealing to our desires, fantasies, aspirations and ambitions.

Baidu.com's director of international communications on Baidu’s embrace of international markets, China’s digital landscape, censorship and more.

Photo: private

Apps have shaped the way people experience the internet.

What were your immediate thoughts when you were first approached by Nokia to take over from Olli-Pekka Kallasuvo?

It is often the case in larger organisations that it is the public relations department and not the marketing team that leads the over-all communications activities.