Is the traditional corporate communication function on the endangered species list?
Communication is the sister of leadership, yet in many organisations and across our profession, we fail to demonstrate the impact of effective internal communication.
In our experience, investors don’t use social media to access information on results or annual reports – the corporate website will always be their first port of call.
I have been in the reputation research business for close to 30 years, aiming to empower those who want a voice and who want to listen.
1. When should a rebrand be done?
If there is one thing that helps get communicators a seat at the management table, it is speaking the language of management: charts, statistics, and metrics.
We live in a new economic era, one in which organisations no longer compete solely on financial variables, but strive to win the respect, trust and support of their main stakeholders – employees, clients, potential clients and society in general –
Personalisation offers brands loyal customers and improved response rates