In our experience, investors don’t use social media to access information on results or annual reports – the corporate website will always be their first port of call.
I have been in the reputation research business for close to 30 years, aiming to empower those who want a voice and who want to listen.
1. When should a rebrand be done?
If there is one thing that helps get communicators a seat at the management table, it is speaking the language of management: charts, statistics, and metrics.
We live in a new economic era, one in which organisations no longer compete solely on financial variables, but strive to win the respect, trust and support of their main stakeholders – employees, clients, potential clients and society in general –
Personalisation offers brands loyal customers and improved response rates
Press relations is a vital part of any public relations strategy: it positions your organisation as a thought leader in its field and aligns your media presence with the strategic initiatives of your organisation.
People are so consumed with data these days, they are struggling to absorb it let alone make sense of it.