Following the success of last year's sessions with international communication consultancy Leidar, the EACD invites interested in-house communicators to this coaching day:
A recent study by software company SAP found a significant correlation between employee engagement and internal news that helps users understand the company strategy and provides immediately useful and work-relevant information.
Personalisation offers brands loyal customers and improved response rates
Building on the animated discussion generated by the EACD Paris Debate on the Future of Digital Communications, we invite in-house communicators to a follow-up roundtable on selecting the right KPIs to measure the impact of digital communication.
How can organisations choose the right data-analysis strategy to suit their personalisation needs? What issues should be font of mind when they evaluate and purchase solutions?
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
Managing reputational risk is one of the key responsibilities of corporate communications, a risk intrinsically linked to our stakeholders and the way we deal with them. An organisational reputation is a fragile asset for any brand.