1. When should a rebrand be done?
If there is one thing that helps get communicators a seat at the management table, it is speaking the language of management: charts, statistics, and metrics.
We live in a new economic era, one in which organisations no longer compete solely on financial variables, but strive to win the respect, trust and support of their main stakeholders – employees, clients, potential clients and society in general –
Personalisation offers brands loyal customers and improved response rates
How can organisations choose the right data-analysis strategy to suit their personalisation needs? What issues should be font of mind when they evaluate and purchase solutions?
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
Managing reputational risk is one of the key responsibilities of corporate communications, a risk intrinsically linked to our stakeholders and the way we deal with them. An organisational reputation is a fragile asset for any brand.