In the corporate world, reputation is an economic multiplier and an insurance policy, but it can also be a significant inhibitor to success.
According to recent research1, those organisations most capable of engaging their employees have four times higher earnings per share, higher customer engagement, lower absenteeism, and 21 per cent higher profitability than those that d
Corporate responsibility (CR) has come a long way.
Is the traditional corporate communication function on the endangered species list?
Communication is the sister of leadership, yet in many organisations and across our profession, we fail to demonstrate the impact of effective internal communication.
In our experience, investors don’t use social media to access information on results or annual reports – the corporate website will always be their first port of call.
I have been in the reputation research business for close to 30 years, aiming to empower those who want a voice and who want to listen.
1. When should a rebrand be done?
If there is one thing that helps get communicators a seat at the management table, it is speaking the language of management: charts, statistics, and metrics.