We live in a new economic era, one in which organisations no longer compete solely on financial variables, but strive to win the respect, trust and support of their main stakeholders – employees, clients, potential clients and society in general –
Personalisation offers brands loyal customers and improved response rates
Press relations is a vital part of any public relations strategy: it positions your organisation as a thought leader in its field and aligns your media presence with the strategic initiatives of your organisation.
People are so consumed with data these days, they are struggling to absorb it let alone make sense of it.
How can organisations choose the right data-analysis strategy to suit their personalisation needs?
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
Managing reputational risk is one of the key responsibilities of corporate communications, a risk intrinsically linked to our stakeholders and the way we deal with them.
Ask any communications director and they are not going to say that they want less personalisation.
The world of finance is focused heavily on results and numbers. But numbers alone aren’t enough: professional communications can help tell the full story.