As government communicators, our mission is to honestly and effectively communicate policies and publicise opportunities to improve the lives of citizens.
As the Brexit shows, messages from the financial sector can be too easily ignored by disillusioned audiences.
With the result of the UK European Union membership referendum to be announced at the end of June, some opinion polls are showing a lead for the Brexit campaign.
2016 is shaping up to be a year of the “angry voter” in the West, as evidenced by such phenomena as Donald Trump’s ascent through the Republican Party’s presidential nominating process in the US, the high poll ratings for a possible British exit (
Social media needs to be an integral part of any communication strategy, but too many people rely on it for just for broadcasting their message instead of truly engaging.
Daan Smolders is part of the team behind the EU Monitor, a tool that keeps stakeholders up to date with European legislation.
Recent terrorist attacks around the world – including Paris, Beirut and Metrojet Flight 9268 – were marked not only by their cruelty but also the use of social media before, during and after the attacks.
Presenting a consistent image over time through the UK’s famously trivialising, variety-seeking, sceptical and antagonistic media is not easy for any organisation.
Young generations of Europeans apparently show little interest in politics. We don’t trust politicians and in most pre-election polls in Europe, young people generally express the view that voting will have no impact on their daily lives.