When the success of Trump and Brexit took the experts by surprise, did it a) destroy the credibility of polls; b) prove journalists’ unreliability in reporting the findings of polls; or c) all of the above?
We are living in politically turbulent times. The liberal international order as we have known it for the past seventy years is wavering. The US is headed by a president who seems to be flouting convention on almost every level.
The list is long.
As government communicators, our mission is to honestly and effectively communicate policies and publicise opportunities to improve the lives of citizens.
As the Brexit shows, messages from the financial sector can be too easily ignored by disillusioned audiences.
With the result of the UK European Union membership referendum to be announced at the end of June, some opinion polls are showing a lead for the Brexit campaign.
2016 is shaping up to be a year of the “angry voter” in the West, as evidenced by such phenomena as Donald Trump’s ascent through the Republican Party’s presidential nominating process in the US, the high poll ratings for a possible British exit (
Social media needs to be an integral part of any communication strategy, but too many people rely on it for just for broadcasting their message instead of truly engaging.
Daan Smolders is part of the team behind the EU Monitor, a tool that keeps stakeholders up to date with European legislation.