In these times of growing public anxiety over societal issues, it is more important than ever before for corporations and other organisations to keep corporate citizenship in mind. And make no mistake, this anxiety is not a short-term fad.
Fraud can be found in many aspects of daily life.
You closely follow policy discussions that affect your industry and your business. You draft position papers, back up your arguments with data, and meet decision-makers to argue your case. Time for a break?
Imagine a whole stratum of the western population for whom politics and policy were once distant concerns – abstract concepts they did not feel really affected them.
"The trust of the mass population can no longer be taken from granted, and any continuation of the 'grand illusion' is dangerous for leaders in today's world."
Worries over European democracy are certainly justified.
The Transatlantic Trade and Investment Partnership (TTIP) trade agreement between the European Union and the United States aimed to liberalise trade by reducing the regulatory barriers for businesses.
Europe is showing visible signs of progress: in most countries, labour markets are healthier than they have been in a decade, with more people in work than ever before, while social exclusion is declining.
Fighting political campaigns in the digital realm is not new; but leading with a digital-first approach is. However, whatever the approach, simple, persuasive narratives are what win votes. A political postcard from the US elections.