At a meeting of Arthur W.
Once heralded as the seat held by the best storyteller in the company, corporate communications is no longer about amplifying what an organisation wants to say.
Organisations are increasingly using audiovisual media for their crisis communications. The public not only learns about crises through newspaper articles, but also through corporate videos, interviews and press conferences.
More than 20 years have passed since Swedish communications technology giant Ericsson realised the value of having those responsible for the company’s communications present at the executive table.
Dr Mukund Rajan serves as a member of the group executive council at Tata Sons, and is the Tata brand custodian and group spokesperson.
The chief executive officer of Unilever and 2014 European Communication Award winner on sustainability and more
What were your immediate thoughts when you were first approached by Nokia to take over from Olli-Pekka Kallasuvo?
The executive vice president, Zone Director for Europe at Nestlé on leading across different countries and mentalities