Trust – whether winning it, keeping it, losing it or winning it back – is an integral motivating factor in our lives and in the stories we tell each other about ourselves and about the organisations we belong to. But today, although the story arcs may stay the same, the main actors are very different. Technological innovations, social networks and big data are among the new cast members that have rebooted what we thought we knew about trust and communications, in the process raising the stakes considerably.
Stephanie , what’s the most common question your clients ask you about GDPR?
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Everyone knows the power of data. Now the European Parliament and Council is handing you the greatest reason ever to put that data to work.
According to our survey of 2,000 adults, 64 per cent of people currently trust companies with their personal data.
What is the GDPR?
With an enforcement date of May 25, this year's General Data Protection Regulations are forcing all of us to think again about the processes by which we handle data.
In the wake of the Snowden revelations, the EU’s new data protection reforms will be the source of scrutiny, not least by communication professionals.