The emergence of Big Data and Artificial Intelligence as factors in public relations work is exciting, as the promise each holds is substantial.
Communicators should see themselves as business people who actively and measurably contribute to the added value of their organisation.
Have you ever walked out of the cinema with a burning desire to buy something?
Submissions are now open for the European Excellence Awards 2018!
At a wedding a few years ago, I sat next to a moral philosopher who asked me if I was ethically comfortable teaching people to dodge questions (i.e. lie) for a living.
Recently, I undertook research into the relationship between PR agencies and their client organisations.
The birth of the PR profession in Croatia occurred at a much later date compared to the USA or other developed European countries such as Germany.