The most powerful corporate videos I’ve made, and have seen others make, have created an emotional reaction. They make a connection to the viewer, even though there is a business purpose behind it.
Mergers and acquisitions (M&A) are generally understood to bring about an improved market position, an increased corporate footprint or superior product offering.
In Latvia, fraud is a serious problem.
In my career in marketing and communications, I have come across a fair few misconceptions about the right and wrong way to market legal firms. What follows is my attempt to dispel a few myths and suggest reality-based corrections.
Around 12 years ago, I was on a date in central London. The guy, who had bought the first round of drinks, turned to me and asked what I did.
Me: “I’m actually a lobbyist.”
The emergence of Big Data and Artificial Intelligence as factors in public relations work is exciting, as the promise each holds is substantial.
Communicators should see themselves as business people who actively and measurably contribute to the added value of their organisation.
Have you ever walked out of the cinema with a burning desire to buy something?
Submissions are now open for the European Excellence Awards 2018!