Fighting fraud with change communications
In Latvia, fraud is a serious problem.
In Latvia, fraud is a serious problem.
In my career in marketing and communications, I have come across a fair few misconceptions about the right and wrong way to market legal firms. What follows is my attempt to dispel a few myths and suggest reality-based corrections.
Around 12 years ago, I was on a date in central London. The guy, who had bought the first round of drinks, turned to me and asked what I did.
Me: “I’m actually a lobbyist.”
The emergence of Big Data and Artificial Intelligence as factors in public relations work is exciting, as the promise each holds is substantial.
Communicators should see themselves as business people who actively and measurably contribute to the added value of their organisation.
Have you ever walked out of the cinema with a burning desire to buy something?
Submissions are now open for the European Excellence Awards 2018!
At a wedding a few years ago, I sat next to a moral philosopher who asked me if I was ethically comfortable teaching people to dodge questions (i.e. lie) for a living.
In 2006, the European Association of Communication Directors was founded by a diverse group of communications professionals, led by industry veteran Herbert Heitmann.
Recently, I undertook research into the relationship between PR agencies and their client organisations.