Public Relations

The birth of the PR profession in Croatia occurred at a much later date compared to the USA or other developed European countries such as Germany.

Image: Rebecca Wilson/Flickr.com

Image: European People's Party/Flickr

Global companies include networks of knowledgeable experts: but how can companies identify these experts, access their knowledge, and ensure that know-how is shared, developed and reaps positive results?

Following its move to new premises, The Royal Children’s Hospital Melbourne faced negative headlines and poor staff morale – a state of affairs that threatened one of the biggest change projects in the hospital’s history.

Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.

Several high-profile examples of relationships between companies and the arts show the media appeal of cultural collaborations. But how can truly creative communications emerge from these unlikely partnerships?

To attract today’s talent it isn’t enough to highlight the work your organisation does. Potential employees want to know what it feels like to work in it. For this, Siemens found that a simple cardboard device came in handy.

To paraphrase Sir Ernest Rutherford, Nobel prize-winner and father of nuclear physics, when you haven’t got the money, you’ve got to think.

When I joined Diageo in 2007, it was with a decade of agency work behind me – working on content campaigns, digital strategy and media relations for international corporate and consumer brands.