In the public relations business in China, we often talk about engaging “KOLs”, which is the acronym lingo over here for key opinion leaders, or influencers.
Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run.
Hans Koeleman is director of corporate communications and CSR at KPN. He is the latest in our Meet The Jury series for the European Excellence Awards.
Social media has opened a universe of possibilities for brands and organisations.
Last month the UK media was gripped by stories of an organisation in crisis. Kids Company was a charity founded in London in 1996 by Camila Batmanghelidjh, which gave financial and other help to troubled children.
Luxury is the most emotional consumer product class. Luxury is also at the top of consumer product hierarchies, in terms of both price and quality. Its success is based on appealing to our desires, fantasies, aspirations and ambitions.
In today’s multi-fragmented world of brands and messages, it’s becoming increasingly challenging to find ways to get our messages and brands across.
With new technological developments and the associated viral culture, the creative possibilities for public relations activities and the impact they can achieve are growing exponentially.