In today’s multi-fragmented world of brands and messages, it’s becoming increasingly challenging to find ways to get our messages and brands across.
With new technological developments and the associated viral culture, the creative possibilities for public relations activities and the impact they can achieve are growing exponentially.
Few events cause more disruption to an organisation’s status quo than a crisis.
In this Age of Information, where competing facts and figures, opinions and appeals bombard us from all directions, one form of storytelling helps cut through the noise.
The British Royal Family has veered from public relations triumph (William and Kate Windsor) to public relations disaster (take your pick).
Apps have shaped the way people experience the internet.
World leaders and CEOs gathering in the snow of Davos this year might have experienced a little extra chill at the sheer weight of pessimism on display. The United Nations captured the mood by choosing that platform to predict a global ‘worst cas
On April 14, Eyjafjallajökull volcano in the south of Iceland started erupting clouds of black ash. The whole world soon woke up to the consequences, as airspace was closed down across Europe, affecting flights throughout the world.
I am not sure precisely where or when this particular story began; but, looking back, I’d say that it was just around my tenth birthday when I first stumbled upon writings of C.S. Lewis and his imagination-absorbing tales of Narnia.