Shanghai. 26 degrees and an unusually blue sky in September: Ronald McDonald was performing on stage with friends Grimace, Birdie and Hamburglar at McDonald’s annual McHappy Day Run. A Chinese boy of six demanded, “Who is he?
Hans Koeleman is director of corporate communications and CSR at KPN. He is the latest in our Meet The Jury series for the European Excellence Awards.
Social media has opened a universe of possibilities for brands and organisations.
Last month the UK media was gripped by stories of an organisation in crisis. Kids Company was a charity founded in London in 1996 by Camila Batmanghelidjh, which gave financial and other help to troubled children.
In today’s multi-fragmented world of brands and messages, it’s becoming increasingly challenging to find ways to get our messages and brands across.
Few events cause more disruption to an organisation’s status quo than a crisis.
In this Age of Information, where competing facts and figures, opinions and appeals bombard us from all directions, one form of storytelling helps cut through the noise.
The British Royal Family has veered from public relations triumph (William and Kate Windsor) to public relations disaster (take your pick).
Apps have shaped the way people experience the internet.