Fighting political campaigns in the digital realm is not new; but leading with a digital-first approach is. However, whatever the approach, simple, persuasive narratives are what win votes. A political postcard from the US elections.
At a wedding a few years ago, I sat next to a moral philosopher who asked me if I was ethically comfortable teaching people to dodge questions (i.e. lie) for a living.
The birth of the PR profession in Croatia occurred at a much later date compared to the USA or other developed European countries such as Germany.
Following its move to new premises, The Royal Children’s Hospital Melbourne faced negative headlines and poor staff morale – a state of affairs that threatened one of the biggest change projects in the hospital’s history.
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
What content is most engaging? Why? What can we learn from it?
This year, PMI launched a new manifesto with the aim of building a future on smoke-free products that will one day replace cigarettes.
From Travis Kalanick’s enforced departure from Uber to the allegation of sexual abuse and intimidation by Miramax’s Harvey Weinstein, 2017 has been the year of the bad boss.