Lessons from the newsroom
Before Lucy Kellaway quit the Financial Times to retrain as a teacher, she revelled in ridiculing how companies communicate.
Media Relations
Sold out
Mergers and acquisitions (M&A) are generally understood to bring about an improved market position, an increased corporate footprint or superior product offering.
Editing the political playbook
Fighting political campaigns in the digital realm is not new; but leading with a digital-first approach is. However, whatever the approach, simple, persuasive narratives are what win votes. A political postcard from the US elections.
How to convey conviction
At a wedding a few years ago, I sat next to a moral philosopher who asked me if I was ethically comfortable teaching people to dodge questions (i.e. lie) for a living.
New year, new beginning for Croatian PR
The birth of the PR profession in Croatia occurred at a much later date compared to the USA or other developed European countries such as Germany.
Where to send the CEO during a global crisis?
During a global crisis, such as VW's dieselgate, a multinational corporation needs to make many decisions about how to respond to the crisis in a global environment.
Battle plans
Press relations is a vital part of any public relations strategy: it positions your organisation as a thought leader in its field and aligns your media presence with the strategic initiatives of your organisation.
The power of breaking your own bad news
Following its move to new premises, The Royal Children’s Hospital Melbourne faced negative headlines and poor staff morale – a state of affairs that threatened one of the biggest change projects in the hospital’s history.
“Micro-targeting allows you to scare people easier”
Dubbed "The Man Who Invented the Republican Internet”, Vincent Harries is a prominent exponent of digital political communications, advising everyone from Rand Paul to Benjamin Netenyahu on how to target voters online.
Curiosity-driven content
What content is most engaging? Why? What can we learn from it?