Picture the scene. It is 20 January 2015, on the eve of the World Economic Forum’s annual meeting in Davos, Switzerland.
Who are the individuals that help set the agenda for corporate communications in Asia Pacific?
The chief group communications officer, Mahindra & Mahindra on global communications, elevating PR to the board level, and what it's like to work in the world's largest media market.
The work of the communication director is changing: new challenges and expectations have to be met, new tools can be used and a new position within the organisational hierarchy is to be negotiated.