When people hear about “business communication,” they often think it’s about “the business”: numbers, institutional announcements and soulless statements.
The philosophy of Aristotle, born exactly 2,400 years ago in northern Greece and founder of the first research university, the Lyceum, offers the perfect basis for a rational, secular, progressive public and private morality in the 21st-century.
Today’s chief executives are increasingly difficult to categorise.
Today, corporate communications is a multidirectional conversation across a huge variety of channels and an even larger set of engaged stakeholders.
The case for improving women’s access to C-level positions has never been stronger.
In her role as Global Lead of Reputation Management Practice at FleishmanHillard, Marjorie Benzkofer regularly works with C-suite executives to manage brand and reputation.
Once heralded as the seat held by the best storyteller in the company, corporate communications is no longer about amplifying what an organisation wants to say.
Growing up in Ghana in the midst of my country’s struggle for independence, I was part of a generation which believed that with inspired leadership change, even dramatic change, was possible. I witnessed it first-hand.
Organisations are increasingly using audiovisual media for their crisis communications. The public not only learns about crises through newspaper articles, but also through corporate videos, interviews and press conferences.
The communication sector needs to pay greater attention to leadership development and the learning this entails going beyond ‘knowing’ to ‘doing’.