Campaign

We are all activists now

Today, the business community and society as a whole are challenged by the palpable rise of populism – fed by fears and frustrations over inequalities, disadvantage, mistrust of elites and their seeming lack of action on the issues that matter.

"Communicators who speak about people as statistics might make headlines but they won’t build compassion"

When 19 year old Doaa and her boyfriend Bassam, Syrian refugees trapped in a grinding existence in Egypt, handed over all of Bassam’s life savings to refugee smugglers for a journey on a rusting fishing boat, little could they have imagined the ho