This EACD event will feature José María Palomares, Director of Communications, Universidad Europea, and president of the association Multinacionales por Marca España; Mikkel Lassen, Communications and Polic
At this event in partnership with ReputationInc AS, the European Association of Communication Directors will unveil and discuss the latest findings of its research into reputation risk.
The customer journey is an important focus area for marketeers, however, for communication executives the employee journey is still a new phenomenon.
Join the EACD for our annual closing event, where senior communicators and business leaders come together to discuss a key issue impacting the profession.
In June this year, and for only the second time in its history, the European Association of Communication Directors elected a new president.
We all know reputation matters. While it takes years for a company or organisation to build up a good reputation, it can be shattered in just a few hours by poor leadership, faulty products, unethical behaviour to name but a few reasons.
In an age of social media overload, short attention spans and fake news, communicators spend a lot of time and resources trying to figure out the best way to get a message across – and what channel/platform/interface will have the most impact.
Trust – whether winning it, keeping it, losing it or winning it back – is an integral motivating factor in our lives and in the stories we tell each other about ourselves and about the organisations we belong to. But today, although the story arcs may stay the same, the main actors are very different. Technological innovations, social networks and big data are among the new cast members that have rebooted what we thought we knew about trust and communications, in the process raising the stakes considerably.