EACD

EACD Forum 2018

Event in Paris 15 November 2018

Join the EACD for our annual closing event, where senior communicators and business leaders come together to discuss a key issue impacting the profession.

Issue 002/2018 Europe

Trust – whether winning it, keeping it, losing it or winning it back – is an integral motivating factor in our lives and in the stories we tell each other about ourselves and about the organisations we belong to. But today, although the story arcs may stay the same, the main actors are very different. Technological innovations, social networks and big data are among the new cast members that have rebooted what we thought we knew about trust and communications, in the process raising the stakes considerably.