Today’s best corporate sites challenge peoples’ perceptions and actively seek to influence stakeholders. To do so successfully, a thorough understanding of your audiences’ requirements is critical.
“Content is queen, algorithm is king”.
Thought leadership is still seen as a way to raise a company’s profile or boost its reputation. However, there is so much more to thought leadership.
What content is most engaging? Why? What can we learn from it?
In 2017, content marketing has well and truly established itself as more than just a buzz word: according to a report from the Content Marketing Institute, almost 90 per cent of brands are using the technique.
Thai Union‘s global director of sustainable development, Darian McBain, speaking on Thai Union’s Code of Conduct for Business Ethics and Labour / Image: Thai Union
The lot of the speechwriter is seldom a happy one. Unless, of course, he or she goes in for a spot of revenge.
The media landscape has changed. Where once ‘legacy media’ dominated, their traditional territory is being encroached on by social media platforms and online outlets.