Content

Essentially, communication is about channelling your message into someone’s mind.

In today’s world of fake news, increasing levels of populism and widespread distrust of the media, politicians and business leaders are being challenged as never before.

Open any agency website, communications magazine, or sit through any conference, pitch or awards ceremony, and a word that appears again and again is ‘storytelling’.

We have all experienced the feeling: we know the buzzword, but we aren’t too sure what it covers. Take content marketing: the meaning is generally clear, but how can it be used as a market differentiator, in B2B, or on a limited budget?

Cut and flashback: earlier in 2018, global technology and capital goods group voestalpine announced that it will become the main sponsor of the European races of the ABB FIA Formula E Championship, starting this December with the 2018/2019 season.

Are you a global communicator? Meaning: are you occupying a communications position in a multi-national company?

Today’s best corporate sites challenge peoples’ perceptions and actively seek to influence stakeholders.

“Content is queen, algorithm is king”.

Thought leadership is still seen as a way to raise a company’s profile or boost its reputation. However, there is so much more to thought leadership.

Several high-profile examples of relationships between companies and the arts show the media appeal of cultural collaborations. But how can truly creative communications emerge from these unlikely partnerships?