Open any agency website, communications magazine, or sit through any conference, pitch or awards ceremony, and a word that appears again and again is ‘storytelling’.
We have all experienced the feeling: we know the buzzword, but we aren’t too sure what it covers. Take content marketing: the meaning is generally clear, but how can it be used as a market differentiator, in B2B, or on a limited budget?
Cut and flashback: earlier in 2018, global technology and capital goods group voestalpine announced that it will become the main sponsor of the European races of the ABB FIA Formula E Championship, starting this December with the 2018/2019 season.
Are you a global communicator? Meaning: are you occupying a communications position in a multi-national company?
Today’s best corporate sites challenge peoples’ perceptions and actively seek to influence stakeholders.
“Content is queen, algorithm is king”.
Thought leadership is still seen as a way to raise a company’s profile or boost its reputation. However, there is so much more to thought leadership.
What content is most engaging? Why? What can we learn from it?
In 2017, content marketing has well and truly established itself as more than just a buzz word: according to a report from the Content Marketing Institute, almost 90 per cent of brands are using the technique.