Five years after content marketing took off it has reached an early phase of maturity.
The world of branding is in turmoil.
Advertising is losing the strategic relevance it once had. Content marketing and storytelling are seen as the new keys to branding success.
A report titled Fast Forward 2030: The Future of Work and the Workplace, by realty consulting firm CBRE and China-based Genesis, provides us with an interesting insight.
Do the arts represent a valuable knowledge domain for managers?
Have they any role to play in the development of 21st century organisations and in the achievement of excellence?
Gamification is by now a tried and trusted technique to engage audiences, whether customers or employees, in brand-building or marketing activities.
Since its roots in the 1980s as an environmental report published by chemical companies with image problems, the corporate sustainability report has evolved into a uniquely telling document.
Regardless of their industry or field of business, companies today are becoming media companies, producing blogs, news stories, magazine articles, television, radio, video, music, advertising, photos, web pages, and social media en masse.
The multiple nominations for Steven Spielberg’s Lincoln biopic at this year’s Oscars is a reminder of just how important – and popular – a role strong narratives play in the history of American politics.
I am not sure precisely where or when this particular story began; but, looking back, I’d say that it was just around my tenth birthday when I first stumbled upon writings of C.S. Lewis and his imagination-absorbing tales of Narnia.