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The multiple nominations for Steven Spielberg’s Lincoln biopic at this year’s Oscars is a reminder of just how important – and popular – a role strong narratives play in the history of American politics.

I am not sure precisely where or when this particular story began; but, looking back, I’d say that it was just around my tenth birthday when I first stumbled upon writings of C.S. Lewis and his imagination-absorbing tales of Narnia.

A rapidly growing number of companies claim to be thought leaders. Over the past six months, thought leadership sections have mushroomed on corporate websites. These sections focus on the knowledge and expertise of the organisation.

Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation.